Built by People Who Have Grown Partner Ecosystems From the Inside
WHY Ecolens
The difference between launching a partner program and building one that consistently generates revenue comes down to experience.
Ecolens brings together seasoned ecosystem, leaders who have helped technology companies build productive partner relationships and create measurable business growth.
Ecolens brings over a century of deep domain experience and relationships across the ecosystems that we serve and marries that experience with proven frameworks and system-native operational excellence.
What’s more, we are operators not consultants. We don’t just want to give you the plan, we want to give you the plan then execute the plan and give you the outcomes.
30+
Successful Partner
Programs Built
$25M+
Revenue Generated
for Clients
100+ Years
Combined Ecosystem Leadership
ERP Ecosystem Experience That Produces Results
Why Experience Matters
Many partner programs struggle for the same reason.
The strategy is complete. The marketplace listing is published.
Yet partners never become consistently productive.
That's because successful ecosystems require more than planning.
They require leaders who understand how partnerships actually work inside growing technology companies.
Ecolens was created to close the gap between ecosystem strategy and day-to-day execution.
We help clients build partner programs that are practical to operate, easy for partners to engage with, and designed to support long-term business growth.
Experience Across the Ecosystem
Technology ecosystems are complicated.
Success depends on aligning a constellation of vendors including you, value-added-resellers, implementers, systems integrators, referral networks, and clients around shared business outcomes.
Ecolens brings experience across leading technology communities, including:
✔ Microsoft
✔ NetSuite
✔ Sage
✔ Acumatica
Our expertise continues to expand. Because we've worked within these ecosystems, we understand their unique partner expectations, commercial models, and growth opportunities.
That means less time learning your market and more time helping you succeed.
Experience Across Enterprise Technology
Our team has worked at every layer of the technology stack and in every partnership model.
We’ve built partner ecosystems with organizations focused on:
✔ Enterprise Resource Planning
✔ FinTech
✔ Enterprise Performance Management
✔ Human Capital Management
✔ Customer Experience
✔ Supply Chain Management
✔ Warehouse Management
✔ Enterprise Performance Management
✔ Analytics and Business Intelligence
✔ Artificial Intelligence
That broader perspective helps us design ecosystems that reflect how modern technology buyers evaluate, purchase, and implement business solutions.
Leadership Built Around Practical Execution
Every Ecolens engagement is guided by experienced practitioners who have built partner relationships, managed alliances, developed operating models, and worked alongside sales, marketing, product, and executive teams.
Rather than handing projects to junior consultants, we stay actively involved throughout the engagement to ensure strategy and execution remain aligned.
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Max Robbins
CEO | Co-Founder | Principal Consultant
Max brings more than 15 years of SaaS partnership experience. He has a passion for technology and for piecing together the innovative solutions businesses use to solve increasingly complex challenges. He has worked at every layer of the information technology stack from infrastructure to middleware and OS up to the platform and application layers. The majority of his career has been spent in Infrastructure, platform, and software as a service communities developing and maintaining relationships with VAR (value-added reseller), MSP (managed service provider), Distribution, SI (system integrator), and referral partners across the Americas. He has expertise in working with various technologies including ERP (enterprise resource planning), EPM (enterprise performance management), HCM (human capital management), CX (customer experience), SCM (supply chain management including, warehouse and transportation management), XP&A (connected planning & analysis across all lines of business), analytics, and artificial intelligence.
Ben Bassett
COO | Co-Founder | Principal Consultant
Ben specializes in ecosystem operations, referral programs, sales alignment, enablement, partner processes, and organizational development. He is known for simplifying complex operational challenges and creating practical systems that improve partner engagement without unnecessary complexity.
David Gersten
CRO | Principle Consultant
David has 25+ years of experience in Business Process Solutions including Enterprise Resource Planning and Customer Relationship Management solutions. As the Chief Revenue Officer, David is responsible for building and managing our overall growth at Ecolens across all 4 of our services: VAR Services, ISV Services, AI-SMB, and AI-Enterprises. He brings his wealth of knowledge and experience through many technology ecosystems like NetSuite, Sage, Microsoft, Acumatica, Xerox, Sprint, and other organizations where people, process and technology solved core business problems. David brings to Ecolens over 15+ years of expertise managing sales, marketing, ISV and strategic relationships in the ERP VAR and ISV channel specifically. He is currently a Past-President of the Southern California (SoCal) chapter and a Past-Vice President of the Americas of the International Association of Microsoft Channel Partners (IAMCP). David also participated on the Partner Engagement Board for Microsoft’s Worldwide Partner Conference and is highly active in Dynamics User Group communities. He is an Alumni on the Advisory Task Force of Voices for Innovation, focusing on data privacy, payments, fraud, and PCI Compliance. David has presented at many community events, including DirectionsNA, DynamicsCon, Community Summit, Microsoft Inspire, and other conferences. People like to say his middle name is “Community”.
The Principles That Guide Every Engagement
Business
Outcomes First
Every recommendation should support measurable commercial objectives.
Mutual
Value
Strong partnerships create value for your organization, your partners, and your shared customers.
Practical
Execution
Strategies should be realistic enough for teams to implement successfully.
Data-Driven
Decisions
Operational data should guide continuous improvement.
Continuous Improvement
The best partner ecosystems continue learning, adapting, and improving over time.
What Clients Say
"David consistently puts partners, customers, and internal teams at the center of every decision. His collaborative leadership style creates trust and long-term relationships."
Tracy Rich
~ Partner Leader
"Max combines strategic thinking with practical execution. He understands how to align customers, partners, and internal stakeholders around shared success."
Kevin Amaroli
~ Sales Leader
"Ben identified operational gaps, simplified complex processes, and built practical solutions that strengthened our referral program and improved internal collaboration."
Tyler Mann
~ VP of Delivery, Blu Banyan
Why Companies Choose Ecolens
Our clients aren't looking for another consulting firm or strategy document.
They're looking for experienced partners who understand the challenges of building productive ecosystems inside complex enterprise software markets.
They choose Ecolens because we combine strategic thinking with practical execution, helping organizations build partner ecosystems that continue creating value long after the initial engagement ends.